FOR MARKET RESEARCHERS
Field studies that hold up to scrutiny.
Conjoint, MaxDiff and Van Westendorp pricing with importance and utilities modeled automatically · rigorous methods without the agency timeline.
THE METHODS
Conjoint
Price, feature & brand utilities
MaxDiff
Prioritise messages & features
Van Westendorp
Find the right price
Brand tracking
Awareness over time
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TASK 3 OF 8
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IMPORTANCE — MODELED AUTOMATICALLY
Price
42%
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27%
Seats
18%
Support
13%
PRICING
What will the market pay?
Run Van Westendorp or a pricing conjoint and read the acceptable range and revenue-optimal point without a stats package.
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[[ SCREENSHOT ]]
Van Westendorp price-sensitivity curve · 16:9
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