MARKET RESEARCH
Market research survey templates.
Vetted questionnaire structures for the studies market researchers actually run — brand tracking, concept and message testing, segmentation, and the pricing methods that usually hide behind an agency invoice. Start from one, bend it to fit, and field it the same afternoon.
12 TEMPLATES
METHOD
MATRIX
Which of these brands have you heard of?
Meridian
Northwind
Juniper
MARKET RESEARCH
Brand Awareness Tracker
Track aided and unaided awareness, consideration and brand associations over time.
8 QUESTIONS · ~4 MINUse template →
LIKERT
How appealing is this concept overall?
Very appealing
Somewhat
Not at all
MARKET RESEARCH
Concept Test
Put a product concept in front of buyers and read appeal, uniqueness and purchase intent.
7 QUESTIONS · ~3 MINUse template →
VAN WESTENDORP
At what price does it start to feel expensive?
$49
MARKET RESEARCH
Pricing Sensitivity (Van Westendorp)
The classic four price questions in — an acceptable price range and optimal point out.
6 QUESTIONS · ~3 MINUse template →
MATRIX
How often do you run research today?
Weekly
Monthly
Quarterly
MARKET RESEARCH
Market Segmentation Survey
Cluster your market by needs, behaviors, budget and willingness to switch.
8 QUESTIONS · ~5 MINUse template →
NPS
How disappointed would you be if you could no longer use Meridian?
Very disappointed
Somewhat disappointed
Not disappointed
MARKET RESEARCH
Product-Market Fit (PMF)
The Sean Ellis test with segmentation and follow-ups that explain the score.
6 QUESTIONS · ~3 MINUse template →
MATRIX
Rate each tool on value for money
Meridian
Northwind
Juniper
MARKET RESEARCH
Competitor Benchmark
Score your product against named competitors on the attributes that decide deals.
7 QUESTIONS · ~4 MINUse template →
MAXDIFF
Which message is MOST convincing?
Ship insight same-day
Research-grade, free
AI does the busywork
MARKET RESEARCH
Ad & Message Testing
Rank candidate messages with MaxDiff, then probe the winner for clarity and credibility.
7 QUESTIONS · ~4 MINUse template →
FORM
What best describes your role?
Researcher
Product
Founder
MARKET RESEARCH
Customer Persona Survey
Turn goals, pains, channels and buying context into evidence-based personas.
9 QUESTIONS · ~5 MINUse template →
MAXDIFF
Pick the MOST and LEAST important
Offline export
SSO
API access
MARKET RESEARCH
Feature Prioritization (MaxDiff)
Force real trade-offs across your roadmap and get a ranked importance score per feature.
8 QUESTIONS · ~4 MINUse template →
CONJOINT
Which plan would you choose?
$29 · 1 seat
$49 · 5 seats
$79 · 15 seats
MARKET RESEARCH
Willingness-to-Pay (Conjoint)
A choice-based conjoint that models price, feature and plan utilities automatically.
10 QUESTIONS · ~6 MINUse template →
CSAT
How satisfied are you with your recent support experience?
Very satisfied
Neutral
Unsatisfied
MARKET RESEARCH
Customer Satisfaction (CSAT)
Touchpoint CSAT with drivers, effort and an open follow-up that routes action.
6 QUESTIONS · ~2 MINUse template →
NPS
How likely are you to recommend Meridian to a colleague?
MARKET RESEARCH
Product Feedback
A lightweight always-on feedback loop: rating, drivers, and what to build next.
5 QUESTIONS · ~2 MINUse template →
QUESTIONS
Before you start.
Are these market research templates free to use?
Yes — every template runs on the free plan, including the research-grade methods (MaxDiff, Conjoint, Van Westendorp), with unlimited responses.
Can I edit a template after I start from it?
Fully. A template is a starting structure — add, remove or reword questions, wire logic, and rebrand it. Nothing is locked.
Do the pricing templates do the analysis too?
Yes. Van Westendorp plots the price-sensitivity intersections and conjoint models importance and utilities automatically — no stats package needed.
Where do respondents come from?
You bring your own audience — share by link, QR, embed or an email campaign with per-recipient tracking. We don’t sell a panel.
START FASTER
Field one of these this afternoon.
Every template runs on the free plan — unlimited responses, full logic, all 38 question types. No card.